The Social Fairy is part of ENGSTR Consulting SRL (The Engagement Strategy group) since 2015. It is the Training branch of The Engagement Strategy group, dedicated to training C-Level executives in the art of Community development and using communities as engines of growth (business, marketing and more).
Originally founded by Elinor Cohen, also known as “The Social Fairy”, as a one woman-show. Elinor is an *Engagement Strategist* (a combination of Community Management, Content Marketing, Online Marketing and Social PR), dedicated to helping brands grow, evolve and engage. Focused on the Human aspect of anything and everything around us and remembering that all business is done with and between people, Elinor works with brands to help them evolve and transition from the narrow B2B or B2C approaches to the broader B2P. Elinor also trains Executives in Social Media and Personal branding and the future generation of Engagement Strategists.
Born and raised in the world’s greatest innovation hub, Israel, the Startup Nation, Elinor is working globally with clients from around the world (currently based in Europe).
The idea behind using communities as an engine for growth:
People are the reason we do anything. No matter what we invent, develop or what service we offer, our end customer is always human (unless they’re pets, in which case our focus should be on their humans :-)).
Community management remembers that and puts the people in the center. Community management is the art of combining open and transparent communication with marketing messages, thus providing existing clients and potential new ones with a complete Human Experience of your brand.
What makes a community manager?
A good community manager represents the brand to the public and opens up direct communication channels anyone can use freely. The results: happy and loyal customers, a more positive branding, better control of reputation and crisis management and an army of the best possible marketers out there – free of charge (your satisfied customers).
The perfect community manager therefore has to have a specific set of skills including (but not limited to): extensive knowledge of social media, a long attentions span, great listening skills, kindness, dynamite communication skills and more.