Engagement Strategy for brands’ Online Marketing

If you head your own business or lead your own brand, chances are you are aware of the crucial part social media marketing plays in your overall marketing strategy. You may even already be aware of the difference between social media management and community management. If that is the case, then you also understand that…


Social Media Management Vs. Community Management

[This post was originally posted by me on Linkedin: http://linkd.in/1vU6bXE] I often find myself having to explain potential clients what it is I do as a community manager (and why it sometimes costs more than what other professionals offer). I found this great piece from the Community Roundtable this morning. It’s not a new piece but…

Facebook Tips: Reputation Management

#Facebook tip: What NOT to do when an angry client writes on your page (based on a true story)

This post has been cooking up in my head for the last week and yesterday I decided to actually write it. I apologize in advance if it’s a long one, as I need to tell you the background story, but I’ll try to keep it as short as I can 🙂 I will start with…

Marketing Strategy Business to People

Stop wasting your time (and mine)! Thoughts on #marketing, stories and #people

I meet many people in various sectors, doing different kinds of business and I get to communicate with many brands. Almost always the meeting starts with a “tell me what you do” – usually from the CEO or otherwise business representative looking to perhaps hire me and my company for consults or community management service.…

community management

Community Management as a tool for conversion and retention

A few days ago I saw a quote from Brian Solis saying: “Live your brand the way your customer is“. Brian could not be more right, but sadly this could not be more different and distant from the way online marketing is practiced, at least around me. Community Management is often perceived as being “social…

Outsource Community Management

To outsource or not to outsource your community management

Outsource Community Management – Yes or No? As a community manager working mainly with young start-up companies, I often encounter hesitant clients asking whether or not outsourcing community management (and other services) is the wise thing to do. I can understand them completely. I bet you think my immediate answer would be “yes of course!…

Thought Leadership

How to establish Thought Leadership

Thought Leadership is one of the strongest buzzwords in the content marketing. When someone is considered to be a thought leader in a specific field it means that this person is thought to have a body of knowledge and authority regarding certain topics. A blog written by such person will often become an “authority blog”…

B2P – Business To People

B2P (Business to People) – A necessary paradigm shift in Marketing

Anyone in the marketing industry is familiar with the buzz words B2B (Business to Business) and B2C (Business to Client). Today, I want to talk about a new concept that I feel is necessary and I hope is budding – B2P(Business to People). No matter what business or industry you’re in, you must be working with…

ניהול קהילות

ניהול קהילות – מה זה בכלל ולמה אני צריך את זה

ניהול קהילות היא נישה חדשה יחסית  בתוך הג’ונגל הרחב של מדיה חברתית. בחו”ל היא תפסה תאוצה קצת יותר. בארץ – עוד לא כל כך. אולי זה קשור לתרבות הישראלית שאנחנו אוהבים כל כך אבל שמפריעה לנו להקשיב האחד לשני. אתם יודעים התרבות הזו של “אני יודע הכי טוב” ושל “אחי סמוך…יהיה בסדר”…. ניהול קהילות זו…