If you head your own business or lead your own brand, chances are you are aware of the crucial part social media marketing plays in your overall marketing strategy. You may even already be aware of the difference between social media management and community management. If that is the case, then you also understand that…
In my last post I said a community is a living organism, because it’s made up of people and because it evolves. These people are all gathered around a mutual interest and cause. It is, therefore, only logical that a true community manager is first and foremost a part of the community. The community manager…
Over the past 3 years The Social Fairy has been a partner to the growth and success of numerous start-ups. The Social Fairy also works with one of Israel’s leading Technology incubators, communal work spaces, an Accelerator program and is connecting Start ups to Investors, when possible. From overall strategy and even business plans and…
So, here’s the thing (starting with the bottom line first): Being a community manager is something you have to be born with. You can be trained in the tools of the trade, but the essence has to be there. In that sense, if you are a social media manager, who also does “customer service”…
Seth Godin, the marketing guru whom I avidly follow, is quoted to have said: “You can either Fit In or Stand Out. Not both”. I think he couldn’t be more correct. It isn’t easy to re-invent your strategy, marketing, branding and messages in order to stand out; and I know this from first hand experience.…
Israel, 2015 The Social Fairy is part of ENGSTR Consulting SRL (The Engagement Strategy group) since 2015. It is the Training branch of The Engagement Strategy group, dedicated to training C-Level executives in the art of Community development and using communities as engines of growth (business, marketing and more). Originally founded by Elinor Cohen, also…
[This post was originally posted by me on Linkedin: http://linkd.in/1vU6bXE] I often find myself having to explain potential clients what it is I do as a community manager (and why it sometimes costs more than what other professionals offer). I found this great piece from the Community Roundtable this morning. It’s not a new piece but…
Back in 2012 when I was called to give my first talk about social media / social networking, I knew I wanted to talk about the topic from my unique point of view as a Community Manager. With it being my first public speaking engagement about social media, I wanted to make sure I create a…
This post has been cooking up in my head for the last week and yesterday I decided to actually write it. I apologize in advance if it’s a long one, as I need to tell you the background story, but I’ll try to keep it as short as I can 🙂 I will start with…
I meet many people in various sectors, doing different kinds of business and I get to communicate with many brands. Almost always the meeting starts with a “tell me what you do” – usually from the CEO or otherwise business representative looking to perhaps hire me and my company for consults or community management service.…