My view of community management (which is my passion and my calling) is integrative. When I say that, I mean that I am not just a social media manager or just a copywriter, blogger or content marketer. I don’t just set up and run campaigns on Facebook or promote events and I certainly don’t create and manage crowd funding campaigns with a short term view. Not at all. What I do, day in day out, is all of those things and so much more.