Facebook Tips: Reputation Management

#Facebook tip: What NOT to do when an angry client writes on your page (based on a true story)

This post has been cooking up in my head for the last week and yesterday I decided to actually write it. I apologize in advance if it’s a long one, as I need to tell you the background story, but I’ll try to keep it as short as I can 🙂 I will start with…

Marketing Strategy Business to People

Stop wasting your time (and mine)! Thoughts on #marketing, stories and #people

I meet many people in various sectors, doing different kinds of business and I get to communicate with many brands. Almost always the meeting starts with a “tell me what you do” – usually from the CEO or otherwise business representative looking to perhaps hire me and my company for consults or community management service.…

community management

Community Management as a tool for conversion and retention

A few days ago I saw a quote from Brian Solis saying: “Live your brand the way your customer is“. Brian could not be more right, but sadly this could not be more different and distant from the way online marketing is practiced, at least around me. Community Management is often perceived as being “social…

ניהול קהילות במיקור חוץ

לעבוד עם זברות, או – ניהול קהילות בפיג’מה

את הפוסט הזה אני כותבת הרבה זמן אחרי שהיה צריך לפרסם אותו. דחיתי את הכתיבה שלו שוב ושוב גם כי אני עמוסת עבודה (וזה מצוין) וגם כי קיוויתי שאם אמתין קצת, משהו בתרבות ההעסקה הישראלית בכלל ובתחום ניהול הקהילות בישראל בפרט ישתנה. לצערי זה לא קורה והחלטתי לכתוב את הפוסט הזה מהמקום המאוד אישי ולפעמים…

Outsource Community Management

To outsource or not to outsource your community management

Outsource Community Management – Yes or No? As a community manager working mainly with young start-up companies, I often encounter hesitant clients asking whether or not outsourcing community management (and other services) is the wise thing to do. I can understand them completely. I bet you think my immediate answer would be “yes of course!…

Positive Marketing – Community Management

Rise to the challenge – start thinking of your marketing in a positive way

As a community manager and a marketing professional working with many start-up companies, I often encounter the terms “problem” or “pain” in business plans, executive summaries and one pagers, or just in the day to day discourse. I am not sure whether it is a template they all use or a habit, but there is something…

Thought Leadership

How to establish Thought Leadership

Thought Leadership is one of the strongest buzzwords in the content marketing. When someone is considered to be a thought leader in a specific field it means that this person is thought to have a body of knowledge and authority regarding certain topics. A blog written by such person will often become an “authority blog”…